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How Companies Use Personal Information for Direct Marketing

Wall Street Journal correspondent Erik Larson is interested in how companies know the intimate details of our lives. His new book, The Naked Consumer, is an investigation into direct marketing techniques--how corporations collect the vast network of data they use to market their products.

16:30
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Other segments from the episode on March 31, 1993

Fresh Air with Terry Gross, March 31, 1993: Interview with Kim Rich; Interview with Erik Larson; Commentary on traveling to the suburbs without a car.
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22:52

Growing Up in Anchorage's Underworld

Kim Rich has written a new memoir, "Johnny's Girl," about growing up in Anchorage, Alaska during the oil boom years. Her father was a notorious underworld figure in the city who operated illegal gambling houses and massage parlors all over the city. He was eventually murdered.

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22:07

How Companies Use Personal Information for Direct Marketing

Wall Street Journal correspondent Erik Larson is interested in how companies know the intimate details of our lives. His new book, The Naked Consumer, is an investigation into direct marketing techniques--how corporations collect the vast network of data they use to market their products.

Interview

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