Search the Fresh Air Archive

Close Search

Tracking TV Politics: 'The Living Room Candidate'

Starting in the '50s, TV became an indispensable tool in any presidential candidate's belt. David Schwartz, Chief Curator of Film at the Museum of the Moving Image, talks with Terry Gross about some of the earliest campaign ads — and the most influential ones.

21:47
Queue

Guest

Host

Related Topics

Other segments from the episode on August 18, 2008

Fresh Air with Terry Gross, August 18, 2008: Interview with David Schwartz; Obituary for Jerry Wexler; Review of the documentary film "Thank You Mr. President: Helen Thomas at the White House."
Queue
19:47

Legendary Hitmaker Jerry Wexler

Record producer Jerry Wexler died on August 15. He was 91. Wexler created the careers of some of the greatest musicians of the time, including Ray Charles, Aretha Franklin and Led Zeppelin.

Obituary
Queue
07:34

Reporter Helen Thomas Gets An HBO 'Thank You'

Documentarian Rory Kennedy, who's won acclaim and awards for her documentaries American Hollow and The Ghosts of Abu Ghraib, turns her lens on legendary White House correspondent Helen Thomas. David Bianculli has a review.

Review

Transcript

Transcripts are created on a rush deadline, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of Fresh Air interviews and reviews are the audio recordings of each segment.

You May Also like

Queue
34:12

Co-Curator David Schwartz on Campaign Commercials

The new online exhibition at The American Museum of the Moving Image is called "The Living Room Candidate: Presidential Campaign Commercials 1952-2004". Schwartz is the chief curator of film at the museum. He'll talk about the history of political commercials from their inception in 1952 to the present.

Interview

Did you know you can create a shareable playlist?

Learn How
Advertisement

Recently on Fresh Air Available to Play on NPR

52:30

Daughter of Warhol star looks back on a bohemian childhood in the Chelsea Hotel

Alexandra Auder's mother, Viva, was one of Andy Warhol's muses. Growing up in Warhol's orbit meant Auder's childhood was an unusual one. For several years, Viva, Auder and Auder's younger half-sister, Gaby Hoffmann, lived in the Chelsea Hotel in Manhattan. It was was famous for having been home to Leonard Cohen, Dylan Thomas, Virgil Thomson, and Bob Dylan, among others.

Queue

Related segments from the Fresh Air Archive:

43:04

This fake 'Jury Duty' really put James Marsden's improv chops on trial

In the series Jury Duty, a solar contractor named Ronald Gladden has agreed to participate in what he believes is a documentary about the experience of being a juror--but what Ronald doesn't know is that the whole thing is fake.

Queue

Related segments from the Fresh Air Archive:

See All Recent Segments

There are more than 22,000 Fresh Air segments.

Let us help you find exactly what you want to hear.
Just play me something
Your Queue

Would you like to make a playlist based on your queue?

Generate & Share View/Edit Your Queue