Tracking TV Politics: 'The Living Room Candidate'
Starting in the '50s, TV became an indispensable tool in any presidential candidate's belt. David Schwartz, Chief Curator of Film at the Museum of the Moving Image, talks with Terry Gross about some of the earliest campaign ads — and the most influential ones.
Other segments from the episode on August 18, 2008
Fresh Air with Terry Gross, August 18, 2008: Interview with David Schwartz; Obituary for Jerry Wexler; Review of the documentary film "Thank You Mr. President: Helen Thomas at the White House."
Transcript
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