The Market for Cigarettes in Asia.
Journalist Stan Sesser, who details the successful marketing of American cigarettes in Asian countries in a New Yorker article, (September 6, 1993). Sesser claims the continent of Asia consumes half the world's cigarettes. Of particular interest to American tobacco firms is China -- despite explicit laws prohibiting the sale or advertising of foreign cigarettes -- because three hundred million people smoke (more people than the entire population of the United States). An official of the World Health Organization says deaths by cigarettes in China will soon wipe out gains made in preventing deaths from malnutrition and communicable diseases.
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