The Business of NCAA Basketball.

Writer Michael Sokolove explains how college basketball programs manipulate young athletes for the benefit — and profit — of adults. His new book is The Last Temptation of Rick Pitino.

Sports writer Rick Telander (TAL-en-der). Telander's new book, "The Hundred Yard Lie," is a scathing indictment of the college football system. Telander says college football makes millions and millions of dollars while bathing itself in a false light of amateurism. The players, meanwhile suffer physical pain, financial corruption, and educational starvation. Telander has seen college football from both sides of the fence. He's a staff writer for Sports Illustrated and a former all-conference cornerback for Northwestern University.

Sportswriter John Feinstein says there's nothing more exciting than watching a college basketball game from the stands. His new book, A Season Inside, looks at the failures and success of young athletes, and argues that coaches are the real heroes of the game.