Steven Soderbergh's Bubble is the source of much hand-wringing in Hollywood. But what has entertainment executives agitated isn't the film's story -- about a murderous love triangle at a doll factory -- but the way it's being released. Columnist Jonathan Bing writes for Variety magazine.
We look at the business of making movie blockbusters with Dade Hayes, special reports editor at Variety, and Jonathon Bing, Variety's deputy managing editor. The two co-authored the new book Open Wide: How Hollywood Box Office Became a National Obsession.